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Egi Andiyana, Lod Sulivyo and Faye Maya Dewi 2026. Impulse Buying in Modern Retail: The Role of Price Discounts and In-Store Displays at Matahari Department Store. Maneggiare Journal Studies. 1, 1 (Feb. 2026), 44–54. DOI:https://doi.org/10.61635/mjs.v1i1.235.