AMILIA PARAMITA SARI. Understanding Online Consumer Behavior: The Effect of Brand Image and Promotion on Purchase Decisions in Lazada Marketplace. Maneggiare Journal Studies, [S. l.], v. 1, n. 1, p. 1–10, 2026. DOI: 10.61635/mjs.v1i1.231. Disponível em: https://ejournal.institutppi.ac.id/index.php/MAJOS/article/view/231. Acesso em: 14 sep. 2026.