Andrean Eko Haryoko, and Subandriyo. “Word of Mouth, Brand Image, and Their Effects on Purchase Decisions: Evidence from Female Students Using OMG Matte Kiss Lip Cream”. Maneggiare Journal Studies 1, no. 1 (February 5, 2026): 22–32. Accessed June 12, 2026. https://ejournal.institutppi.ac.id/index.php/MAJOS/article/view/233.